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Ash Maurya

Personal blog · ashmaurya.comstartupsbusiness

Ash Maurya's personal blog at ashmaurya.com covers startups and business. Since 2009, 44 different Hacker News readers have linked it 101 times, most often “How I Document my Business Model Hypotheses”. It is still writing: the last post was on 2026-10-29, and you can follow it by feed.

Visit the blog
101mentions?
44HN people?
2009–2026first – last linked?
Links on Hacker News per year · peak 34 in 2010

Too few sampled comments (23) to say how often HN recommends it.?

Why HN links it

HN readers link Ash Maurya's blog for lean-startup advice: MVPs, customer development, 'Your Product is NOT The Product', actionable metrics, cold emails and the lean canvas. Mostly cited as a source.

Summarised by Claude from a sample of 23 HN comments that link here. Each comment is marked recommending, critical or neutral (citing without judging); how this works.

Helping startup founders turn their big ideas into working business models. Author of Running Lean and Scaling Lean, creator of Lean Canvas.

Most-linked posts?

  1. How I Document my Business Model Hypotheses
    6 people · 6 mentions · first linked 2010-08-14
  2. From Minimum Viable Product to Building A Landing Page
    4 people · 5 mentions · first linked 2009-11-03
  3. Rules to Actionable Metrics
    3 people · 3 mentions · first linked 2010-07-14
  4. How to Bootstrap a Lean Startup
    3 people · 3 mentions · first linked 2010-03-24
  5. How We Build Features
    3 people · 3 mentions · first linked 2011-07-26
  6. Your Product is Not "The Product"
    2 people · 8 mentions · first linked 2011-06-07
  7. Simple Shapes of Startups
    2 people · 3 mentions · first linked 2011-09-20
  8. Achieving and Measuring Product/Market Fit
    2 people · 2 mentions · first linked 2009-11-10
  9. Lean Startup is a Rigorous Process
    2 people · 2 mentions · first linked 2010-09-19
  10. /2012/08/cold-emailing/
    2 people · 2 mentions · first linked 2012-11-07

What Hacker News says?

  1. Well done! I felt it used a lot of the points from this article on how to cold email people: http://www.ashmaurya.com/2012/08/cold-emailing/

    Comment linking /2012/08/cold-emailing/

    on “The perfect email”
  2. Submitted From Minimum Viable Product to Building A Landing Page as a story · 57 points

    HN discussion
  3. Looks really nice, but I'd like to know more about its unique value proposition (what makes me use it instead of Google Reader, where I have all my stars and shares, and great search). It looks really great and it has some quite comprehensive features. Which actually sends me back to what one of LinkedIn's founder once said[1]: If You're Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late…

    Comment linking /2009/11/from-minimum-viable-product-to-landing-pages/

    on “Show HN: We just launched our MVP, a new RSS Reader”
  4. Submitted The 10x product launch as a story · 46 points

    HN discussion
  5. A MVP, under the original definition[1], is a learning tool that helps you to learn the most about your hypothesis, with the least amount of waste.[2] Note that product under the MVP definition may not be a product under the most common use of the word.[3] [1] http://www.startuplessonslearned.com/2009/08/minimum-viable-... [2] http://www.w2lessons.com/2010/10/minimum-viable-product-diss... [3] http://www.ashmaurya.c…

    Comment linking /2011/06/your-product-is-not-the-product/

    on “Show HN: The Honeybadger”
  6. Submitted Achieving Flow in a Lean Startup as a story · 46 points

    HN discussion
  7. I have a love-hate relationship with data. Data is great for helping drive product, messaging, engagement, etc. However, most data ends up as noise. It's noise because it isn't actionable. Ash Maurya wrote this great article on actionable metrics: http://www.ashmaurya.com/2010/07/3-rules-to-actionable-metri... In the end I think it depends on how you want to use the data. Here are a few things that I find useful: -…

    Comment linking /2010/07/3-rules-to-actionable-metrics/

    on “Ask HN: What's your startup's analytics setup?”
  8. Submitted Customer Development Checklist for My Web Startup as a story · 42 points

    HN discussion
  9. I completely agree with you. In particular about the sacrifice everything misconception. Ash Maurya goes even further into suggesting Keep your day job [1], until you reach product/market fit. Nevertheless, I am always wary of absolutes. Some people can't wait, and not going all in is very harmful for them. Some people have a lot to lose, and cannot afford such approach. As always, context is king. [1] http://www.as…

    Comment linking /2010/03/bootstrapping-a-lean-startup/

    on “Harsh Realities From 500 Startups Founders”
  10. Submitted How I built my minimum viable product as a story · 33 points

    HN discussion
  11. I totally agree. I have an article about how to try to pack that in a brief email: http://www.ashmaurya.com/2012/08/cold-emailing/ Sometimes, though, you are better off making a call. http://blog.asmartbear.com/cold-calling.html

    Comment linking /2012/08/cold-emailing/

    on “One Way to Write A Powerful Cold Email”
  12. Submitted From Minimum Viable Product to Landing Pages as a story · 31 points

    HN discussion
  13. Steve Blank has been in the StartUp world for decades, just check his about page: http://steveblank.com/about/ And compare it to the author you're talkin about http://www.ashmaurya.com/about/ that clearly states in his page "In late 2009, I ran into into Steve Blank’s lectures on “Customer Development” from where I followed the trail to Eric Ries’ early ideas of the Lean Startup."

    Comment linking /about/

    on “Steve Blank hands a new owner's manual to startup founders”
  14. Submitted The Fallacy of Customer Development as a story · 28 points

    HN discussion
  15. Another great blog on the subject: http://www.ashmaurya.com/2009/11/from-minimum-viable-product...

    Comment linking /2009/11/from-minimum-viable-product-to-landing-pages/

    on “Creating Effective Landing Pages”
  16. Submitted The 10X Product Launch as a story · 27 points

    HN discussion
  17. It's not the customer's job to know what they want. - Steve Jobs Customers are great at articulating problems but whenever they start suggesting solutions, I try and get to the root problems whether it's before Version 1.0 or a feature request after. Before launch I do talk to customers - the first is an interview, second is for feedback. The interview is to learn about problems and how they solve them today (existi…

    Comment linking /2011/07/how-we-build-features/

    on “Avoid Customer Feedback Before Version 1.0”
  18. Submitted The Fallacy of Customer Development as a story · 26 points

    HN discussion
  19. For startups you usually don't have enough people to have QA team. Therefore you have to take a more lean approach: Build Quality In. On the other hand, when you are building your MVP, progress is not built features, but validated learning. So QA tasks takes more of an approach of building measuring tools (which have to be done by the people building the MVP). Even on a later stage startup, QA takes a whole new role…

    Comment linking /2011/06/your-product-is-not-the-product/

    on “QA? We don't need no stinking QA”
  20. Submitted Lean Startup is a Rigorous Process as a story · 22 points

    HN discussion
  21. I'm going to take a guess because I'm obviously not part of your core team so I have no inside knowledge to how or what your doing. As other have posted in classic purple cow speak [1], you build a better product and remember "your product is not THE product"[2]. Part of Ash's lean canvas[3] even has a spot for alternatives which may even include competitors. The focal point is you need to start testing everything s…

    Comment linking /2010/08/businessmodelcanvas/

    on “Ask HN: Beta users flocking over to competitor”
  22. Submitted Bootstrapping a Lean Startup as a story · 18 points

    HN discussion
  23. He gives examples in various contexts, rather than advice, but it looks to me like there's a whole series of "Lean Startup" books coming up (e.g. this one: http://www.ashmaurya.com/2012/01/the-new-and-updated-running... ), and some of them will inevitably focus more on practice. I think the point of Ries' book (which I think is reasonable) is to lay out the theoretical basis and start a movement.

    Comment linking /2012/01/the-new-and-updated-running-lean-book/

    on “Startup skills vs startup ideas”
  24. Submitted Ash Maurya: The lean stack as a story · 14 points

    HN discussion
  25. Ash Maurya's Running Lean did not get as much attention, but it is also a great book[1]. Many of his experiences are also easily found on his amazing blog[2]. [1] http://www.runningleanhq.com/ [2] http://www.ashmaurya.com/

    Comment linking /

    on “The Lean Startup is a NYTimes Best Seller.”
  26. Submitted How to Bootstrap a Lean Startup as a story · 11 points

    HN discussion
  27. A better link: http://www.ashmaurya.com/2009/10/how-i-built-my-minimum-viab...

    Comment linking /2009/10/how-i-built-my-minimum-viable-product/

    on “How I built my minimum viable product”
  28. Submitted Rules to Actionable Metrics as a story · 11 points

    HN discussion
  29. It's not a very big pain point. If I want to share links with friends, I tweet at them or send a DM, or use an IM client. So I would only need this app when sending a link to a friend that's not on Twitter or IM, which is like once a week. Not a big enough need to install a bookmarklet. That said, it does appear pretty well done. I would consider taking the code and pivoting to an adjacent concept - one that you've…

    Comment linking /2009/11/achievingproductmarketfit/

    on “Show HN: The best thing I made nobody uses”
  30. Submitted Three Rules to Actionable Metrics as a story · 9 points

    HN discussion

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